Former Netflix CEO Reed Hastings revealed last year that password sharing would end for everyone at a particular time. Now, the new Co-Chief Executive Officers Ted Sarandos and Greg Peters have revealed more details on this.
Keeping it to the point
- Netflix is putting an end to password sharing in some countries.
- The end of password sharing might take place in March 2023
- Netflix recently introduced an ad-supported subscription plan.
By Crox Media Desk: To gain a large audience and revenue, Netflix introduced an ad-supported subscription in a few selected markets. In addition, the streaming platform had also ended the password-sharing option in some countries. The former CEO Reed Hastings revealed that the password-sharing option would be an end at a particular time. Now the new CEOs Ted Sarandos and Greg Peters have told in an interview with Bloomberg that they are going to end the Password Sharing option for users very soon. This particular suggests that Indians using Friend’s password to enjoy their dose of entertainment have to pay to continue the same.
As per the recent report, Peter said that the majority of users who don’t pay to Netflix but still use the platform have to pay to continue watching the content. However, he revealed they will not sacrifice the Consumer experience even after rolling out the controlled password sharing. He also accepted the fact that password sharing globally is limited but their still very unhappy users, the CEO is focusing on enhancing the subscriber base by 15-20 million with a focus on Countries like India. Eventually, people using each other’s passwords need to pay now to watch Netflix Content.
For those who are living in a bubble, Netflix has been testing the end of passwords in some Latin American countries such as Costa Rica, Peru, and some more. Netflix is currently charging $3 (INR approx. 250) to people who wish to use their friend’s account. The streaming platform, however, hasn’t confirmed the pricing for India but the amount is expected to be the same as the Global rate. As per the reports, Netflix is planning to end the Password sharing option in March 2023.
The question still remains, how the platform is going to identify Freeloaders? The streaming platform previously explained that Netflix will enforce the new password-sharing rule via IP addresses and account activity. In this way, the streaming platform will identify users who are outside a particular household and wish to watch Netflix content free of cost.
The video streaming platform is trying new ways to attract more audiences. Cracking down a password is one such step. Another one is an add-supported plan. Netflix recently launched a new affordable ad-supported plan at $6.99 in the United States with the hope of users who don’t want to pay to get a Netflix Subscription. In India, the platform has four plans priced at RS 149, Rs 199, Rs 499, and Rs 649.