The restaurant used a scene from Gangubai Kathiawadi for marketing and wrote – ‘Aa ja na Raja – why are you waiting? Swings is giving voice to all the kings. Come and take advantage of the 25% discount on Swings for men on Monday. This advertising trick of the restaurant is being fiercely criticized on social media.
Alia Bhatt starrer film Gangubai Kathiawadi was liked by people all over the world. Be it the intro scene or the ending or any other scene of the film, the story of the struggling life of prostitutes was shown in all. There was one such scene in which Alia, who became Gangubai, calls customers outside the kotha. There is a ruckus on this scene now. A restaurant in Pakistan has given a feast to the trolls by using this scene of Alia’s film for marketing. The restaurant is being heavily criticized.
The restaurant used this scene in its advertisement and wrote – ‘Aa ja na king – why are you waiting? Swings is giving voice to all the kings. Come and take advantage of the 25% discount on Swings for men on Monday. The restaurant definitely thought of doing something new to attract the customers, but taking Alia’s emotional scene from Gangubai Kathiawadi proved to be a burden for her.
People trolled fiercely
This advertising trick of the restaurant is being fiercely criticized on social media. One user wrote- ‘How can you use such a painful scene for advertisement?’ Another wrote- ‘What is wrong with you guys? This is a very bad marketing strategy. Others have also made some such comments – ‘What a bad marketing.’ ‘I vomited three times. Really, what is wrong with you guys.’ ‘Delete it immediately. Shameful.’ Boycotting Swing. Who approved it?’ ‘It’s very disappointing.’
Restaurant changed advertisement
Many such negative comments can be seen in the restaurant’s comment box. After so much criticism, the restaurant has also given a clarification on it. He shared the paper cuttings published in Karachi and wrote – ‘This is just a concept. It was not our intention to hurt anyone’s sentiments. This movie and this post are based on a concept. Like before, our restaurant is open to all and we will continue to serve everyone with the same love.’ By sharing another post on behalf of the restaurant, it was told that they have made changes in their advertisement.